PLATFORM STRATEGY

PLATFORM

Frequency

Goal

Frequency

FACEBOOK

Community engagement, announcements

Stories, short videos, photo updates

3–4x / week

INSTAGRAM

Lifestyle & visual storytelling

Reels, UGC

3–4x / week

TIKTOK

Viral awareness, behind-the-scenes fun

Challenges, trending audio, quick tips

2–3x / week

LINKEDIN

Corporate credibility & partnerships

Press releases, milestones, partner posts

1–2x / week

YouTube

Corporate, Lifestyle & visual storytelling

Repost a long video from Instagram or Facebook

1–2x / week

Community-Building Tactics

• #RideWithGET campaign: encourage passengers to share commute selfies or stories.

• Feature Fridays: spotlight a driver, commuter, or partner organization.

• Monthly Challenges: e.g., “GET Green Challenge” – use the bus for 5 days, share your experience.

• Meet the GET Team: highlight engineers, drivers, and community members.

• Polls & Questions: “What’s your favorite view from the bus route?” to boost engagement.