MARKETING STATEGY

Objectives

1

BUILD COMMUNITY

Build an engaged community around sustainable urban mobility.

2

BRANDING

Position GET Philippines as a lifestyle and innovation brand, not just a transport company.

3

BRAND HIGHLIGHTS

Highlight the benefits of electric transportation — eco-friendly, affordable, and tech-forward.

4

PUBLIC PARTICIPATION / SDG11

Encourage public participation in building sustainable cities and communities by promoting clean transport solutions aligned with SDG 11.

Target Audience

1

URBAN COMMUTERS

Urban commuters (students, office workers, professionals)

2

SUSTAINABILITY GROUP

Environmental advocates & Sustainability groups

3

GovCorp

Local government units and corporate partners

Core Messaging Pillars

PILLAR

DESCRIPTION

SAMPLE CONTENT

Sustainability

Promote green mobility and environmental impact.

Posts about reduced emissions, Earth Day campaigns, and tree planting tie-ins.

Modern Lifestyle

Portray GET buses as part of the modern urban experience.

“A Day with GET” vlogs, influencer collaborations, scenic routes, and daily commute reels.

Community & People

Humanize the brand through stories of passengers, drivers, and partners.

“Faces of GET” mini-profiles, testimonials, and behind-the-scenes.

Innovation & Tech

Showcase the design, features, and benefits of the electric buses.

Quick tech explainers, 360 views, app walkthroughs

Partnership & Impact

Highlight collaborations and city projects.

LGU partnerships, events, and pilot programs.